June 3, 2026
Guillem Lloret is the Innovation Director at Mespack and a member of the company’s Executive Committee. With more than a decade of experience within Mespack, he has built his career from a technical engineering role to leading one of the company’s most strategic departments. As a Senior Electronic Automation Engineer, he has played a key role in the development of packaging technologies, automation systems, and advanced flexible packaging solutions.
Today, Guillem leads Mespack’s Innovation Department, where he is responsible for identifying emerging technologies and market trends, assessing their strategic value, and turning promising concepts into industrially viable solutions. Working closely with customers, technology partners, and internal teams, he oversees the full innovation process, from opportunity assessment and concept validation to implementation and market adoption.
He is also actively involved in the development of Mespack’s digital ecosystem, including platforms such as Athena and Mescada, which enhance machine connectivity, performance monitoring, and factory-level intelligence. Through his leadership, innovation, sustainability, digitalization, and artificial intelligence have become key pillars of Mespack’s long-term strategy.
Packaging Innovation
Flexible Packaging Technologies
Packaging Automation
Electronic Automation Engineering
Sustainable Packaging
Recyclable Packaging Solutions
Monomaterial Packaging Structures
Paper-Based Packaging Materials
Digitalization in Packaging
Smart Manufacturing
Artificial Intelligence in Packaging
Packaging Process Optimization
Packaging Machinery Development
Innovation Management
Packaging Performance Optimization
Inverted Spout Applications
Premade Pouch Packaging
Packaging Line Integration
Packaging Testing & Validation
Open Innovation & Co-Creation
Education and Certifications
Master's Degree in Industrial Electronics and Automation Engineering
Universitat Politècnica de Catalunya (UPC)
Advanced studies focused on industrial automation, electronic systems, control engineering, and manufacturing technologies. This academic background has provided Guillem with a strong foundation in automation and digital technologies applied to industrial processes.
Technical Engineering Degree in Industrial Electronics
Universitat de Girona (UdG)
Specialized engineering education in industrial electronics, automation systems, control technologies, and electronic design, supporting his subsequent career in packaging machinery and industrial innovation.
Strategic Innovation Program
Esade Business School (2021)
Executive training focused on innovation management, business transformation, technology-driven growth, and the development of innovation strategies aligned with corporate objectives.
Innovation is not just about developing new technologies; it is about making them work in real production conditions while meeting the growing demands for performance, sustainability, and efficiency.
The future of flexible packaging will depend on the successful combination of sustainability, digitalization, and industrial performance.
Recyclable packaging solutions must combine environmental benefits with industrial reliability and production efficiency.
Articles by Guillem Lloret
