Who Is Behind Mespack? Meet Guillem Lloret, Innovation Director

With more than 10 years at Mespack, Guillem Lloret has built his career within the company, evolving from a technical engineering role to leading one of its most strategic departments. As a senior electronic automation engineer, he has been deeply involved in the development of packaging technologies, gaining extensive experience in automation and flexible packaging solutions.

In 2024, Guillem was appointed Innovation Director and became part of the executive committee, reflecting the strategic importance of innovation within Mespack. Currently, he leads the innovation team, driving the development of new technologies, applications, and solutions that respond to the evolving needs of the industry.

Driving Innovation as a Strategic Pillar

Under Guillem’s leadership, the innovation team works to explore new technologies, develop advanced applications, and bring differentiated solutions to the market.

His approach is based on:

• • Identifying emerging trends in packaging, automation, and digitalization

• • Collaborating closely with customers and strategic partners

• • Validating new concepts before industrial implementation

This work is reflected in the development of new machine platforms and applications, such as the latest innovations presented at Interpack, which include the HKE platform and advanced solutions, or the Inverted Spout application. Through these developments, Guillem and his team contribute directly to expanding Mespack’s technological portfolio and reinforcing its position as a leader in flexible packaging.

Digitalization as a Key Enabler of Innovation

Today, innovation in packaging is closely linked to digitalization. In this context, Guillem and his team play a central role in the development of Mespack’s digital ecosystem.

Through platforms such as Athena, Mespack has introduced advanced capabilities in machine control, data acquisition, and performance optimization. Building on this foundation, the launch of Mescada represents a significant step forward, thus extending visibility from individual machines to full line and factory‑level performance management.

By integrating digital solutions with machine development, the innovation team ensures that Mespack’s technologies are not only efficient, but also connected, intelligent, and ready for the challenges of modern production environments.

Driving Sustainable Packaging Innovation

Sustainability is one of the main drivers of innovation at Mespack, and a key focus of the department led by Guillem. One of the biggest challenges currently faced by the industry is the transition towards recyclable solutions, particularly using mono‑material structures, paper-based materials, and other sustainable alternatives. However, these materials present significant technical challenges. Compared to conventional laminates, mono‑materials are more complex to process, especially in high-speed production environments. Subsequently, advanced machine design and precise control of sealing and forming processes are required.

Under Guillem’s leadership, the innovation team works to develop technologies that are capable of handling these materials while maintaining high production speeds and maximum quality standards. This involves continuous testing, process optimization, and close collaboration with partners and customers to ensure that new sustainable solutions are both feasible and industrially reliable.

The Mespack Innovation Center: Where Ideas Become Reality

A key part of Guillem’s work takes place at the Mespack Innovation Center (MIC), where innovation is transformed into tangible results. The MIC reflects Mespack’s commitment to open innovation, bringing together internal teams, customers, and partners to co‑create and validate new packaging solutions. Equipped with state‑of‑the‑art machinery and pilot lines, the center enables:

• • Development and validation of new packaging formats

• • Testing of liquids, powders, and various types of product

• • Evaluation of recyclable and alternative materials under real production conditions

Furthermore, the MIC allows customers to conduct pre‑industrial trials, helping to optimize processes, reduce risks, and ensure that solutions are fully validated before industrial implementation. This co‑creation environment plays a key role in accelerating innovation while ensuring practical and reliable results.

Innovation Through Collaboration

For Guillem, innovation is closely linked to collaboration. Working hand in hand with customers and technology partners, he ensures that new developments are aligned with real industry needs. The MIC acts as a central hub for this collaboration, enabling customers to test, refine, and validate solutions in real conditions. This approach helps minimize implementation risks while accelerating time to market and improving overall performance.

Shaping the Future of Flexible Packaging

As part of Mespack’s management team, Guillem contributes to shaping the company’s long-term vision, where innovation, sustainability, and digitalization are closely interconnected. His work supports the development of solutions that:

• • Improve production efficiency and flexibility

• • Enable the adoption of more sustainable materials

• • Integrate digital intelligence into packaging processes

By combining advanced engineering, digital technologies, AI, and real-world validation, Guillem and his team help position Mespack at the forefront of flexible packaging innovation.

Turning Innovation into Value

At Mespack, innovation is not just about developing new ideas; it is about delivering real, measurable value to customers. Through the work led by Guillem Lloret, the company ensures that every solution is practical, validated, and ready to perform in demanding industrial environments.

In the end, innovation is only significant when it makes a difference on the production line.

In the words of Guillem Lloret: “Innovation is not just about developing new technologies; it is about making them work in real production conditions while meeting the growing demands for performance, sustainability, and efficiency. This is only possible thanks to the talent, commitment, and collaboration of the entire team behind every project.”

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